Here’s an interesting experiment in human nature designed to encourage exercise:
Here is a brief translations:
0:10 Can we get more people to choose the stairs if we make it more fun?
1:08 66% more people choose the stairs in favor of the escalators
1:28 Apparently, joy can change behaviour
1:34 We call it “the fun theory”
1:44 An initiative from Volkswagen 1:44 An initiative from Volkswagen
I hate to be negative, but I’m afraid that after the novelty wears off 99% of the people would go back to the escalator.