Another Olympics has come and gone, thanks in large part to the financial contributions of The Olympic Partners (TOP). These huge corporations pay up to $20 million dollars each to be the “official” sponsors of the games, and get to use the Olympic rings in their logo and advertisements.
Visa is the official credit card, Coke is the official soft drink, and McDonalds is the official restaurant. If you watched any of the telecasts I’m sure you already knew that— their commercials were played over and over every night. The McDonalds’ spots were particularly memorable. They had commercials showing Olympic athletes endorsing their products, and another that told kids “you don’t have to be an Olympic athlete to eat like one”.
Using the most fit and active athletes to promote products is nothing new, but this attempt to link fast food consumption with athletic performance is really pushing the boundaries. Telling kids that Chicken Nuggets are the preferred food of Olympic athletes is both irresponsible and immoral. This video is a better representation of what most athletes think of fast food, especially when they’re in training: