I ran across an interesting article this morning. A watchdog group, Corporate Accountability International, is calling for Ronald McDonald to retire.
After 50 years as the company spokesman for the world’s largest fast food chain, the group says it’s time for the clown to step down. They say that using kid-friendly images like Ronald and Joe Camel has an undue influence on today’s youth.
McDonald’s, of course, has an entirely different spin on the issue. They point out all the good things Ronald McDonald House Charities does for children, and it’s hard to argue with that. But then their PR department goes a bit overboard.
In a written statement, they claim “Ronald also helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices.”
I guess I’ve missed all the commercials where Ronald tells kids to eat less fast food.